Car Color - How People Choose
Does The Color of Your Car Really Matter?
What Influences You When You Pick The Color of Your Car?
What influences you to choose the color for your car? Will it be one of the more popular colors? Or what the feng shui advisor says is the lucky color for this year? Will it be the one that is low maintenance for keeping clean? Or one that has a high resale value? Or one that is less “noticeable” to the CHP? Or, one that just grabs you when you look at it, and calls your name? Obviously, there are several factors that affect our decision.
Metallic Colors - Do They Subliminally Suggest High Tech?
Several references point out that the colors silver, black, white, gray and red have been the most popular in recent years. However, recently, silver and metallic-looking colors have become very popular "reflecting our fascination with technology such as is seen in the brushed chrome cues on laptop computer covers and other electronic devices" according to Robert S. Daily, color-marketing manager of DuPont Automotive. Have you seen the recently introduced titanium flash color?
So, maybe if you choose silver or a metallic-looking color it is because it seems ultra-modern, edgy, and high-tech. Or maybe these colors appeal to you because you love technology??? Others will argue that silver or gray is easier to keep clean or at least less obvious for dust, dirt and scratch marks. Hmmm?
Candy and Neon Colors: Are They Youthful?
It can also be observed that manufacturers also recently introduced candy colored hues of blue, green, red, orange and yellow, particularly for convertibles and coupes. The thought is that these colors probably have high appeal to a more youthful market. Afterall, not too many grandpas drive bright green sedans. So these colors are designed to capture the youthful market who might want to distinguish themselves - this is not your father’s car, afterall.
These colors also might appeal more to the female market, and mommy market (minivans and Suvs), because the color takes an otherwise “dull” car and makes it more fun. These color also catch the eye more readily going down the road, making them more appealing to a youthful market as well. So, if I pick a bright-colored car, does that make me look younger? Hmmm???
Who buys a car with an eye out for resale value? Certainly not me. But then again, I am not always the most practical person. The only time I would even mention resale value is if the car I chose happens to have a great resale value and I think it is a good point to bring up in justifying why I chose the car i did, even though it actually had no impact whatsoever on my decision. “This candy apple red BMW convertible - why did I buy it you ask? Great resale value.”
If you plan to resell your car or trade it in for a new model then going for the popular colors would be practical as it can be sold for higher resale value. But there are others who don't go for what is popular. I have a friend who preferred a color that would stand out in a parking lot, that way, she would definitely know which one was her car and she wouldn't make the mistake of trying to open what is not hers. I have seen a few cars that have a customized “hello kitty” motif! They most likely do not plan on reselling them, or certainly are not thinking about resale when purchasing.
Black, silver and white are car colors that are associated with power and superiority for some as are the usual colors for limousines and other luxury cars. So these colors rank high on the resale value chart.
Car Color and Accidents - This is Something I Hadn’t Thought About
Another point of consideration for color preference is the probable correlation between car color and accidents. Grey car owners are warned to turn on their lights when driving DAY or night as people in the other vehicles making a left hand turn seem to miss them as the color of their car seem to blend into the road too much. Subaru discontinued the “charcoal gray” color for their wagon for this observation that a mid-range gray color evidently doesn't fit into some people's visual range at dusk or afterwards. This also goes for green hued colors when driving in areas where there is high amounts of green (corn fields, forest areas, etc.) or earth-toned or honey -toned colors such as “sand-beige” in desert ranges. Interesting…
Personality ... and Is Red A Cop Magnet?
Personality traits also have a hand at color preference. They say people who drive red cars tend to be more aggressive and “flashy” while those who own white cars tend to be more subdued, although, it would be unfair to generalize. Despite red cars being known as cop magnets, cherry-colored vehicles actually don’t get more speeding tickets.
However, if something on your car is screaming, “Look at me!” this is a ticket magnet. Maybe it’s a license plate frame or sticker that pegs you as an out-of-towner (meaning you’re far less likely to contest a ticket in court). Or maybe that bumper sticker.
And then there are maintenance issues. If it’s something visible, like a broken taillight or front license plate that’s missing or falling off, fixing it right away could mean one less traffic stop. Even a broken blinker can result in a stop and a “fixit” ticket. Check all the lights on your car at least once a month.
In the end, color is still a personal choice. Nevertheless, vehicle manufacturers go to great lengths to update their studies on the consumer behavior lest they spend significant investment on a color that will stay on their vehicle lot. What color car do you love? For some crazy reason, all my favorite cars have been black. Odd now that I think about it.
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